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A step-by-step checklist to

Describe Who You Serve and What You Solve so your best buyers instantly know you’re “the one.”

⏰ JUST $199 TODAY

You Can’t Productize, Systemize, or Scale Until You Know Who It’s For.

Most people want to productize their service, build funnels, and attract ideal clients with content — but they’ve served such a wide variety of clients doing a wide variety of things that they’re still guessing.

Before you can scale, automate, or productize, you need to be crystal clear on who you serve, what problem you solve, and what you want to be known for.

This checklist helps you narrow your focus, identify your specialty, and start working with clients who all look alike — so you can master delivering consistent results and lay the foundation for your productized offer.

Hundreds Of Our Clients Have Used This Process To Make More and Work Less.

"Now it's even simpler"

"Going from that first iteration where we were doing still a couple different services to now it's very focused on a couple niches...now it's even simpler to deliver and more profitable for us at the same time."

- Seth

"If we hadn't narrowed down"

I doubt we would have been accepted if we hadn’t narrowed down what we do as an agency - and that’s thanks once again to AltAgency

- Scott

"Creates so much more opportunity"

Learning what it looks like to declare who you want to work with creates so much more opportunity versus just saying you can do anything

- Karen

Four fast lessons. One crisp specialty. Endless downstream leverage

Here’s What You’ll Learn

LESSON 1

Narrow Your Market

Find your “sweet spot” at the overlap of specialized experience, unique capabilities, passion, and your best past clients. Learn the modern WHO/WHAT matrix and how to pick a sub-market so you gain momentum quickly. Includes the Brainstorm Your Market Direction worksheet.

LESSON 2

Identify Your Ideal Client

Use the ICP Finder™ to compare up to three real client types across Problem, Results, Profit, and Interest. Spot patterns, eliminate bad fits, and zero in on the most winnable ICP.

LESSON 3

Decide on Perfect-Fit Clients

Set “accept” vs “reject” rules beyond the surface level. Use Personality (values, beliefs, mindset) and Business Criteria (role, company type, headcount, revenue, location) so sales calls filter in the best and screen out the rest. Includes the 5-Star Prospect checklist.

LESSON 4

Capture It On One Page (ICP One Sheet™)

Document your market, the core problem you solve, good-fit/bad-fit criteria, and other essentials on one living page — the alignment tool you’ll reference in content, campaigns, and calls.

WHO IT’S FOR / NOT FOR

This is for you if...

You’ve worked with a mix of clients and want to narrow down to the thing you’re best at (and can charge premium rates for).
You’re ready to stop guessing who your ideal client is and start building your business around a clear specialty.
You’re in the “generalist → specialist” phase and want to get reps delivering similar results for similar clients — the necessary foundation for productizing your service.
You want to confidently answer: Who do we serve? What problem do we solve?

It’s not for you if...

You’ve already productized your service and have a clear, validated ICP.
You’re still experimenting with your business idea and haven’t worked with clients yet.

MEET YOUR GUIDE

Hey, I'm GREG!

Greg Hickman has been in the agency world for almost two decades representing some of the largest brands in the world like Pepsi, Unilever, and AT&T as well as small up-and-coming brands. He worked client-side for a top retailer building out a digital marketing division before breaking out to start his own business.

His agency, System.ly was behind some of the biggest online entrepreneurs such as John Lee Dumas, Chris Ducker, Dan Martell, Betty Rocker, Jennifer Hudye, Nerd Fitness, Jon Loomer, and more helping them with their systems and automation to run smooth businesses.

Fast forward to the present day, Greg is the founder and CEO of AltAgency, a training, and development organization for small digital agencies, consultants, and service providers.He’s spoken around the world on both large and small stages, shares weekly content on his Youtube channel and podcasts (AltAgency and Becoming CEO), all while being the best husband and father he can be.

HERE’S WHAT YOU GET INSIDE THE

The Defined Specialty Checklist

Buy Now For Just $199!

4 Lessons in 33 Minutes of Executable On-Demand Training

The Digital and Analog Workbooks and Exercises
The ICP One Sheet for daily alignment, so you can continue to serve your one ideal client.

BUY NOW

* The Defined Specialty Checklist is included in The Productized Growth System, along with ALL of our other strategies and template such as CEO productivity, Content Engine, Consultative Close and so much more.

Click here to learn more about The Productized Growth System and enroll for instant access to everything you need to build a productized business that gets you paid for your expertise, with a lean team, plenty of profit, and free time.

FAQ's

How fast can I complete this?

Most owners finish the lessons and a first pass of the worksheets in under 90 minutes. Revisions occur as you communicate with your target market.

Do I need existing clients to do this?

No. But this training is designed for the generalist provider who wants to specialize. If you’ve worked with a variety of clients and you know it’s time to narrow down to the thing you’re best at (and can charge a premium for), this training will help you figure out exactly who you serve, what you sell, and the painful problem you solve. If you do have past or current clients, the ICP Finder™ will make it even faster; if you’re unsure about their pains, use the Painful Problem Interview Script to gather the language you need, then complete your ICP One Sheet™.

What if my ICP changes?

Great — your ICP One Sheet™ is a living document so it should change. Update it as you gain insight; the point is to choose, commit, and refine.

Your Purchase is Non-Refundable

All purchases are final and non-refundable due to the immediate delivery of digital content. This policy includes cases where products are offered at promotional prices or as part of special bundle deals. Each transaction is final at the price shown at the time of purchase.

Disclaimer Privacy Terms

YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT, AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth, or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.

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