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Hi, I’m Greg Hickman!

Agency veteran turned business model innovator, obsessed with helping experts get paid to think.

I’ve spent nearly 20 years in the agency world, working with brands like Pepsi and AT&T before accidentally discovering a better way. Now, I’ve helped over 700 agency owners transform their businesses from time-consuming grind into thriving AltAgencies™.

I’m here to show you how to build a wildly profitable business that prioritizes freedom and impact with a lean, mighty team — while taking Fridays off!

I believe the traditional agency model is a trap for expert founders. That’s why I’ve pioneered a different path that might seem counterintuitive at first — but the results speak for themselves.